Your customer avatar is the archetype of your target market. ideal persona that you are targeting with your content and marketing message.
What exactly is a customer avatar you ask? A customer avatar is sometimes referred to as a buyer persona or a marketing persona. It is a representation of your ideal customer—the type of person you want to purchase your products or services. Knowing who to target will help you stop wasting money and focus on finding the right customers for your business. This is useful when running digital marketing campaigns for social media marketing or Facebook advertising.