8 SEO Techniques That Matter in 2024 [+How to Implement Them]

SEO is constantly evolving because search engines continuously update their algorithms, and user behavior trends shift over time. If you’re a business owner, keeping abreast of the latest SEO techniques is essential to maintaining a competitive online presence and ensuring the effectiveness of your digital marketing strategies.

Additionally, understanding how to avoid AI detection can help you optimize your content for both human readers and search engine algorithms. In this article, we’ll explain some of the major changes impacting SEO techniques in 2024 and how you can adapt to these shifts effectively.

1. AI Integration in SEO and Content Creation

AI technology has significantly impacted SEO by shifting the focus towards user experience (UX), behavioral factors, content quality, and context understanding. Traditional SEO elements like technical optimization are now complemented by AI-powered algorithms that prioritize relevance, user intent, and information quality.

How to leverage AI-Powered Content Creation Tools 

• Utilize AI-Driven Content Editors: Incorporate AI-powered content editors into your content creation process to streamline writing tasks, optimize content based on data-driven insights, and enhance your articles’ overall quality and relevance. AI tools can assist in generating drafts, optimizing for SEO, and improving readability, ultimately contributing to improved search engine rankings.

• Optimize Content with AI Algorithms: Leverage AI algorithms to optimize your content for search engines by analyzing keyword usage, meta descriptions, readability, and overall SEO effectiveness. AI tools can provide recommendations for improvements, helping you enhance your content’s visibility and online performance.

• Establish Guidelines and Quality Checks: Set clear guidelines on how AI tools should be utilized in content creation. Regularly review and update these guidelines to align with changes in the SEO landscape. Implement quality checks to ensure that AI-assisted content meets high standards and maintains consistency with your brand voice.

• Involve Editors and Subject Matter Experts: Engage human editors and subject matter experts to fact-check, refine, and improve AI-generated content. Human review is essential to ensure accuracy, clarity, and alignment with your brand’s tone of voice. Editors can add personal elements, verify facts, and optimize content for keywords and search intent, enhancing the overall quality of the content.

2. Emphasis on Expert-Written Content

Expert-written content is vital for SEO as it contributes to higher quality, improved rankings, enhanced user experience, and the establishment of expertise, authority, and trust, all of which are essential for a successful SEO strategy.

With the advent of AI in marketing, expert-written content can be further enhanced to provide even greater value. AI can assist in identifying relevant keywords, optimizing content for search engines, and personalizing content for specific audiences. By leveraging AI, businesses can create high-quality content that not only meets the needs of search engines but also resonates with users, leading to improved SEO performance and overall marketing success.

One way Google evaluates expert-written content is through E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). It’s part of Google’s Search Quality Rater Guidelines—the manual real people refer to when evaluating the quality of search results.

While Google has clarified that E-E-A-T is not a direct ranking factor, they prioritize delivering content with strong E-E-A-T, making it advisable to optimize your content accordingly.

How to Optimize Content for E-E-A-T

• Improve Content Quality: Focus on creating high-quality, informative, and accurate content that demonstrates expertise, authoritativeness, and trustworthiness. Ensure content is well-researched, up-to-date, and relevant to your target audience.

• Build Authoritativeness: Establish your website as a reliable source by showcasing credentials, expertise, and industry recognition. Include author bios, credentials, and links to reputable sources to enhance authoritativeness.

• Increase Trustworthiness: Boost trustworthiness by providing accurate information, transparent content creation processes, secure website protocols, and a positive user experience. Address any negative feedback promptly and professionally to maintain trust.

• Monitor Online Reputation: Keep track of what others are saying about your brand online. Address any negative feedback promptly and professionally to maintain a positive online reputation, which contributes to trustworthiness.

3. Google’s Focus on Quality Backlinks

Authentic content that provides unique insights and valuable information engages the audience and tends to attract backlinks from other websites naturally. When websites link to authentic content, it signifies trust and endorsement, indicating to search engines like Google that the content is valuable and worth referencing. Incorporating Google Stacking, a technique that leverages Google’s own properties to build authority and trust, can further enhance these effects. This combination can positively impact SEO by improving the website’s authority, visibility, and search engine rankings.

How to Build Quality Backlinks

• Create Valuable Content: Focus on building quality backlinks from reputable and authoritative websites within your niche by creating original, insightful, and well-researched content that provides value to your audience.

• Establish Authoritativeness: Demonstrate expertise and authority in your content by delving deep into specific topics and providing comprehensive coverage. Build a catalog of interconnected content that showcases your expertise and establishes you as a trusted source within your niche.

• Implement Structured Data: Utilize Schema markup to provide search engines with structured data that enhances the visibility and richness of your search results. Implement relevant Schema types to accurately describe your content and make it more understandable to search engines.

4. Voice Search Optimization

Another significant trend is the rise of voice search and its impact on SEO strategies. According to one survey, 45% of Americans use voice on their smartphones to discover information, with 58% using voice to search for products or services.

With the proliferation of voice-activated devices and virtual assistants, optimizing content for voice search queries has become imperative. This includes understanding natural language patterns and long-tail keywords and providing concise, relevant answers to voice search queries.

How to Optimize for Voice Search

• Use Long-Tail Keywords: Voice searches are often conversational, so focus on long-tail keywords that mimic natural language queries in your business. Terms like “emergency HVAC repair services for residential homes” or “24-hour emergency plumbing services” are excellent long-tail keyword examples.

• Answer Questions: Structure your content to directly answer common questions related to your topic, as voice searches often seek quick answers. Providing concise, straightforward answers can improve the chances of your content being featured in voice search results.

• Optimize for Featured Snippets: Aim to have your content appear as a featured snippet, as many voice search responses come from these snippets. Structuring your content to answer queries directly can increase the likelihood of being featured as a snippet.

• Schema Markup: Use schema markup to provide search engines additional context about your content, making it more likely to appear in voice search results. Schema markup helps search engines better understand the content and its relevance to specific queries.

• Natural Language: Write in a conversational tone and use natural language throughout your content to align with how people speak during voice searches. This will make your content more accessible and understandable for voice search users.

• Create FAQ Pages: Develop FAQ pages that address common questions related to your industry or niche. These pages can be valuable for voice search optimization. FAQ pages directly answer queries in a concise format, making them ideal for voice search results.

5. Growth of Video Content

Video marketing content is closely tied to SEO because it can enhance user engagement, improve search engine rankings, deliver rich content, and facilitate storytelling. These factors contribute to a website’s visibility, traffic, and overall SEO performance.

How to Optimize Video for SEO

• Optimize Video Metadata: Enhance your video’s visibility by incorporating relevant keywords in the video metadata, including titles, descriptions, and tags. This optimization helps search engines understand the content of your videos and improves their chances of ranking higher in search results

• Focus on User Engagement: Create engaging and informative videos that resonate with your target audience. Encourage user interaction through likes, comments, shares, and longer watch times, as search engines prioritize videos with strong engagement metrics in search results

• Utilize Schema Markup: Use schema.org markup to provide search engines with additional information about your videos, helping them better understand the content and context. This markup can improve the visibility and indexing of your videos in search results

• Keyword Research and Optimization: Conduct thorough keyword research to identify relevant search terms used by your target audience. Incorporate these keywords strategically in your video titles, descriptions, and tags to attract the right viewers and improve search visibility

• Create Compelling Thumbnails: Design custom thumbnail images that are visually appealing and relevant to your video content. Eye-catching thumbnails can increase click-through rates and attract more viewers to your videos

• Engage with YouTube Features: Take advantage of YouTube features like cards, end screens, hashtags, and playlists to enhance user experience, increase viewership, and improve the overall performance of your YouTube channel

6. Local SEO for Small Businesses

Local SEO remains a powerful tool for maximizing online presence and fostering business growth within the community. It’s essential for reaching your local audience, standing out from competitors, building trust, driving foot traffic, and online conversions.

Setting up a Google Business Profile (GBP) is an excellent way to boost your local SEO results. GBP is free and helps you control and enhance your online presence across Google Search, Google Maps, and Google Shopping. It also helps you connect with customers, share important updates, showcase products or services, and effectively engage with your audience.

How to Claim Your GBP Listing

• Claim and Optimize GBP: Ensure consistency in your Name, Address, and Phone number (NAP) information to establish trust with search engines and potential customers.

• Utilize Local Keywords: Incorporate local keywords relevant to your business and location in your website content, meta tags, and Google My Business profile. This optimization helps your business appear in local search results when users search for products or services in your area.