Facebook Ad Intake Form

These questions will help us gather the necessary information to create a Facebook/Instagram ad that captures attention, engages the audience’s interest, stirs desire or addresses their pain points, and prompts them to take the desired action, whether it’s making a purchase, signing up, or visiting your website.

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Thank you for signing up for Facebook Ad Services. We just need some information in getting started!

1. Company Information:

Company Name*

Full Name*

Phone*

Email*

2. Ad Information:

How long would you like the ad to run for?*

Total Ad budget Spend*

What is the offer/promotion?*

Any restrictions, exclusions and/or disclaimers regarding the ad?*

3. Target Audience:

Who is your ideal customer or target audience?*

What are their demographics (age, gender, location, income range)?*

What are their interests and pain points related to your product or service?*

4. Unique Selling Proposition (USP):

What is the offer for the ad?*

What makes your product or service unique or better than competitors?*

What problem does your product or service solve for your customers?*

5. Goals and Objectives:

What specific action do you want users to take after seeing the ad (e.g., visit your website, make a purchase, book an appointment, sign up for a newsletter)?*

6. Customer Pain Points:

What are the common problems or challenges that your target audience faces related to your product or industry?*

How do these problems affect them emotionally and financially?*

7. Solution and Benefits:

How does your product or service solve the problems mentioned earlier?*

What are the key benefits of using your product or service?*

Can you provide specific examples or case studies that showcase successful outcomes?*

8. Previous Advertising Insights:

Have you run Facebook ads in the past, and if so, what were the results?*

Are there any successful ad campaigns or messaging strategies that have worked well for your brand previously?*

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