Website Redesign for “Buttimer Consulting”
Project Overview
The project focuses on redesigning the website for Buttimer Consulting, renowned psychology and leadership experts. Their mission is to aid individuals and organizations in achieving growth and transformation through deep psychological insights and practical leadership strategies. The current website lacks user engagement and does not effectively communicate their value proposition.
The redesign aims to create a more intuitive, efficient, and enjoyable user experience, ultimately leading to increased user engagement, better communication of their services, and higher conversion rates. The project will span over a period of two months, involving thorough user research, prototyping, testing, and final implementation.
The Product
“Buttimer Consulting” offers coaching, workshops, and keynote speeches, simplifying complex psychological and leadership concepts into actionable strategies. Their personalized, evidence-based approach is designed to help clients overcome challenges, enhance communication, and lead effectively.
Project Duration
Two months
The Problem
The core problem users face is the difficulty in navigating the current website. Users find it challenging to locate information about services, understand the benefits of the offerings, and engage with the content. The website’s structure and design do not effectively communicate the expertise and personalized approach of Angela and Dennis Buttimer, resulting in low user engagement and conversion rates.
The Goal
The goal of this case study is to redesign the website to improve user experience by making it more intuitive and engaging. This includes enhancing the navigation, clearly presenting information about services, and showcasing the unique value proposition of Angela and Dennis Buttimer. The redesign aims to increase user engagement, improve communication, and ultimately boost conversion rates.
Our Role
UX Designers
Responsibility
- Conduct user research to understand user needs and behaviors
- Analyze user feedback and behavior data
- Develop mockups, wireframes and prototypes
- Design intuitive and engaging interfaces
- Conduct usability testing and iterate on designs
- Collaborate with developers for implementation
Understanding the User
User Research
To research user behavior and needs, I will utilize the following UX metrics:
- Usability Testing: Conducting tests with current users to identify pain points and areas of improvement.
- Surveys and Questionnaires: Gathering quantitative data on user satisfaction and specific issues they face.
- Interviews: Conducting in-depth interviews to gain qualitative insights into user needs and preferences.
- Analytics Analysis: Reviewing website analytics to understand user behavior, such as page views, time on site, and navigation patterns.
Summary
Users of “Buttimer Consulting” are individuals and organizations seeking psychological and leadership guidance to improve performance and well-being. They value expert advice, practical strategies, and personalized approaches to overcome challenges and lead effectively.
Pain Points
- Difficulty in navigating the website
- Inability to easily find information about services
- Lack of clear communication of the unique value proposition
- Low engagement with the content
Personas
Name: Sarah Thompson Age: 35 Occupation: HR Manager Background: Sarah is responsible for employee development and well-being in her organization. She seeks expert guidance to improve leadership skills and enhance team performance. Goals:
- Find reliable and practical leadership strategies
- Improve team communication and performance
- Personal growth and transformation Pain Points:
- Difficulty finding credible sources of information
- Overwhelmed by complex psychological concepts
- Limited time to engage with content
Problem Statements and Details
User Journey Map
- Awareness: Sarah learns about Angela and Dennis Buttimer through a referral.
- Research: Sarah visits the website to understand their services and expertise.
- Engagement: She struggles to navigate the website and find relevant information.
- Decision: Sarah feels uncertain about the benefits and hesitates to engage further.
- Action: Due to the confusing website, Sarah decides not to pursue their services.
User Flow and UX Structure
- Homepage: Clear navigation menu, concise introduction of Angela and Dennis Buttimer, and a call-to-action button to explore services.
- About Us: Detailed information about the experts, their qualifications, and their personalized approach.
- Services: Clear descriptions of coaching, workshops, and keynote speeches, along with benefits and outcomes.
- Resources: Easy access to articles, videos, and testimonials to build credibility and provide value.
- Contact: Simple form to reach out for inquiries or book a session.
The Impact and Lessons Learned
The redesigned website should result in:
- Increased user engagement and longer time spent on the site
- Higher conversion rates due to clearer communication of services and benefits
- Improved user satisfaction and positive feedback on the user experience
What We Learned
- The importance of user-centered design in addressing pain points and improving overall user experience
- The value of thorough user research in uncovering user needs and behaviors
- The significance of iterative design and testing in creating effective design solutions
Recommendations for Further Growth
Implementing a consulting CRM software can revolutionize Buttimer Consulting, enhancing client management, project tracking, and overall efficiency. With a tailored CRM solution, tracking leads, managing customer relationships, and analyzing data becomes seamless, allowing Buttimer Consulting to make informed decisions and deliver exceptional service. Transitioning to a consulting CRM software would undoubtedly propel Buttimer Consulting to new heights, optimizing operations and maximizing productivity.
