Website Project Overview for inAir Heating and Air
INAIR Heating & Air Conditioning, a trusted name in Atlanta HVAC & Plumbing services, sought to update their website to reflect a modern look and enhance their SEO for improved search rankings. With over two decades of experience, INAIR has been dedicated to providing exceptional customer experiences.
The goal was to create a user-friendly, visually appealing website that not only showcases their expertise but also attracts more organic traffic through effective SEO practices. The comprehensive project aimed to ensure the website’s design and functionality align with users’ needs, ultimately driving more business and enhancing customer satisfaction.
The Product
The product is a newly designed website for INAIR Heating & Air Conditioning. This updated website features a modern aesthetic, easy navigation, and is optimized for SEO to improve its visibility on search engines. The website serves as a hub for customers to learn about INAIR's services, get in touch with the company, and access valuable HVAC and plumbing resources.
Project Duration
The project duration was estimated to be 2 months, including time for research, design, testing, and implementation.
The Problem
The core problem that users were encountering was a dated website with poor navigation and low visibility in search engine results. This hindered users from easily finding information about INAIR’s services and contacting the company. Additionally, the lack of SEO optimization meant that potential customers searching for HVAC and plumbing services in Atlanta were not reaching the INAIR website.
The Goal
The primary goal was to create a modern, user-friendly website that enhances user experience and improves SEO rankings. This involved making the website visually appealing, easy to navigate, and optimized with relevant keywords and content to attract more organic traffic.
Our Role
My role in this project was that of a UX Designer.
Responsibility
My responsibilities included conducting user research, analyzing user behavior, creating wireframes and prototypes, designing the website interface, and ensuring the site was SEO optimized. I also collaborated with developers to implement the design and conducted usability testing to refine the user experience.
Understanding the User
User Research
To understand the users, I employed various UX research methods such as surveys, user interviews, and usability testing. Key UX metrics included:
- Task Success Rate: Measuring how easily users can complete tasks on the website.
- Time on Task: Assessing how long it takes users to find information or complete actions.
- User Satisfaction: Gauging user satisfaction through surveys and feedback forms.
- Bounce Rate: Analyzing the percentage of visitors who leave the site after viewing only one page.
Summary
The target users were homeowners and business owners in Atlanta seeking reliable HVAC and plumbing services. They valued efficiency, reliability, and ease of contact.
Pain Points
- Difficulty in navigating the old website.
- Challenges in finding specific service information.
- Lack of clear contact options.
- Poor visibility in search engine results, making it hard to find the website.
Personas
Persona 1: Homeowner Hannah
- Age: 35
- Occupation: Teacher
- Needs: Quick access to service information, easy booking of services, clear contact options.
- Pain Points: Struggles with navigating complex websites, prefers straightforward and quick solutions.
Persona 2: Business Owner Bob
- Age: 45
- Occupation: Restaurant Owner
- Needs: Reliable HVAC services for his business, clear pricing information, professional contact options.
- Pain Points: Needs a dependable service provider, requires clear and accessible service details.
Problem Statements and User Journey Map
Problem Statement: Users need a modern, easy-to-navigate website with clear service information and accessible contact options, along with improved search engine visibility.
User Journey Map:
- Awareness: User searches for HVAC services in Atlanta.
- Consideration: User lands on the INAIR website and navigates through service pages.
- Decision: User finds service information, reads reviews, and decides to contact INAIR.
- Action: User uses the contact form or phone number to reach out for service booking.
- Post-Service: User leaves feedback or reviews based on their experience.
The Projection and Learnings
The updated website will lead to a significant increase in organic traffic due to improved SEO, reducing bounce rates and increasing user engagement. User feedback highlighted the ease of navigation and the modern look of the site, enhancing the overall user experience. This project reinforced the importance of user-centric design and the powerful impact of SEO optimization on business visibility and growth.
