Project Showcase: Jaclyn’s Place – Honoring Jaclyn’s Memory, Empowering Lives
Client: Jaclyn’s Place
Jaclyn’s Place was established by Christine, the mother of Jaclyn, to honor her daughter’s memory after she tragically lost her life to domestic violence. The organization provides vital resources, support, and hope to individuals facing abuse, empowering them to break free and build safer futures.
Project Aim & Problem Solved
- Project Aim:
The project’s primary goal was to create a dedicated online platform that serves as a sanctuary for victims of domestic violence, providing them with educational resources, support networks, and encouragement to leave abusive relationships. - Problem Solved:
Before this project, there was no centralized digital space to share Jaclyn’s story and mission, making it challenging to reach and support victims effectively. The absence of a visual identity also hindered the organization’s ability to establish trust and recognition. The project aimed to solve these issues by developing a compelling online presence and branding.
Activities We Did
1. Website Development
We designed and developed a new website for Jaclyn’s Place, ensuring it was user-friendly, emotionally resonant, and easy to navigate. The website includes essential resources, guidance for individuals facing abuse, and a tribute to Jaclyn’s life and advocacy.
2. Logo Creation
To create a heartfelt and memorable brand identity, we designed a custom logo incorporating Jaclyn’s favorite smiley face and her signature. This personalized touch ensures that her spirit and warmth remain at the core of the organization’s visual identity.
Outcomes of These Activities
1. A Powerful Digital Platform for Support
The newly launched website provides a welcoming and informative space where individuals can access domestic violence resources, find support networks, and take steps toward safety.
2. A Recognizable & Meaningful Brand Identity
The logo design strengthens Jaclyn’s Place’s identity, making it instantly recognizable while embodying Jaclyn’s warmth, positivity, and legacy.
Benefits of Achieving These Outcomes
1. Increased Accessibility to Support & Resources
The website ensures that individuals seeking help can now find vital information at any time, helping them take the first step toward leaving an abusive situation.
2. A Lasting Tribute to Jaclyn’s Legacy
By incorporating personal elements like Jaclyn’s signature and favorite symbol, the branding ensures that her compassionate spirit continues to inspire and support those in need.
3. Greater Community Awareness & Engagement
With a strong online presence, Jaclyn’s Place can expand its reach, attract more supporters, and build a stronger community advocating against domestic violence.
Through this project, we helped transform Jaclyn’s legacy into a beacon of hope for those in need, ensuring that her mission of empowerment and safety lives on.
