UX Case Study: RamcoTek Consulting Website Redesign
Project Overview
RamcoTek Consulting, a leader in IT consulting, needed a comprehensive website redesign and logo refresh. The goal was to enhance their online presence, improve usability, and better communicate their services. The project, completed over two months, aimed to attract and retain users with a seamless and intuitive experience.
The Product/Service
RamcoTek offers customized IT solutions, including data migration, cyber security, and software development, targeting businesses across various industries like healthcare, finance, and logistics. Their mission is to empower businesses facing IT challenges, ensuring reliability, cost-effectiveness, and innovation.
Identify the Core Problem
The existing website was difficult to navigate, lacked detailed service information, and had an outdated design. User reviews highlighted issues such as:
- Navigation difficulties.
- Insufficient service details.
- Unclear calls to action.
- Outdated design.
The Goal
The project aimed to create a user-friendly, visually appealing website that:
- Improves navigation and accessibility.
- Provides detailed consulting service information.
- Enhances user engagement.
- Modernizes the visual design.
- Increases lead generation and client acquisition.
My Role
As the UX Designer and Researcher, I led the redesign project, conducting user research, developing wireframes and prototypes, and ensuring user-centered design principles throughout.
Responsibility
I was responsible for:
- Conducting user research and analyzing feedback.
- Creating wireframes, prototypes, and designs.
- Collaborating with stakeholders and developers.
- Conducting usability testing.
- Overseeing design implementation.
Project Duration
The project took two months, covering research, design iterations, development, testing, and deployment.
User Research
Methodologies
We employed various methodologies:
- User Interviews
- Surveys
- Usability Testing
- Competitor Analysis
- Analytics Review
Summary
Users needed an intuitive, informative website that clearly communicated services and included clear calls to action. They desired a modern, professional design reflecting RamcoTek’s innovative capabilities.
Pain Points
Key pain points included:
- Navigation issues.
- Lack of detailed information.
- Outdated design.
- Unclear calls to action.
- Slow load times.
Problem Statements and User Journey
User Journey Map
Steps include:
- Landing on the Homepage: Users seek an overview of services.
- Navigating to Service Pages: Users look for detailed information.
- Contacting the Company: Users want easy access to contact options.
Issues Encountered:
- Difficulty finding service details.
- Unclear contact process.
- Non-intuitive layout.
UX Structure
A clear, logical layout with prominent navigation menus, clear headings, and intuitive calls to action ensures a seamless user experience.
Suggestions:
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