Case Study for Stony Cigars
Overview:
Stony Cigars is a Marietta, Georgia-based vape, cigar, and tobacco shop that needed a new website to better showcase their products and services. The company approached us with the goal of creating a new website that would increase their online visibility and attract more customers. With our website design services, ongoing WordPress maintenance, and WordPress SEO services, we helped Stony Cigars to achieve their goals and improve their online presence.
Goals:
The main goals of this project are:
- Develop a new website that showcases Stony Cigars’ products and services
- Optimize the website for search engine results and improve online visibility
- Provide ongoing website maintenance and WordPress support
- Increase sales and attract new customers through SEO and digital marketing services
Research:
To begin the project, we conducted extensive research on Stony Cigars, their target audience, and their competitors. We analyzed the cigar, tobacco and vape industry and studied the websites of other companies to determine the best approach for the new website design. Based on our findings, we developed a comprehensive strategy for website design and SEO optimization.
Website Design:
To showcase Stony Cigars’ products and services, we designed a new website that is visually appealing, informative, and easy to navigate. We used a clean and modern layout that highlights the company’s products and features clear calls-to-action to guide visitors towards making a purchase.
We also implemented a number of features to enhance the user experience, including:
- We showcased the company’s products and provides detailed location information
- High-quality images that showcase the company’s cigars, vapes, and tobacco products
- A responsive design that ensures the website looks great and functions well on all devices, including mobile devices
SEO Optimization:
To attract more customers and improve the website’s search engine ranking, we implemented a comprehensive SEO optimization strategy that included:
- Keyword research: We conducted extensive keyword research to identify relevant and high-traffic keywords related to cigars and tobacco products.
- On-page optimization: We optimized the website’s content and structure to ensure it is easily crawlable and indexable by search engines. This included optimizing meta tags, header tags, image alt tags, and page content with relevant keywords.
- Content creation: We created high-quality, SEO-optimized content for the website’s product pages. This included informative articles and product descriptions that help attract more organic traffic and engage visitors.
- Local SEO: We implemented a local SEO strategy to improve the website’s search engine ranking in the Marietta, Georgia area. This included creating and optimizing Google My Business and other local directory listings.
Ongoing Maintenance and Digital Marketing:
To maintain the website’s functionality and improve online visibility, we provided ongoing website maintenance and digital marketing services. Our team regularly updates the website with fresh content, optimizes the website for search engines, and manages the company’s digital marketing campaigns on various platforms, including Facebook.
Results:
The new website design, ongoing website maintenance, and SEO optimization strategies helped Stony Cigars achieve their goals and expand their online presence. The website’s streamlined checkout process and visually appealing design helped to improve the customer experience and attract more sales. The ongoing maintenance and digital marketing helped to improve online visibility and attract new customers.
Are you the owner of a cigar shop and in need of professional website design or services? Look no further than our Marietta Web Design Agency. We specialize in creating stunning and user-friendly websites for businesses in the cigar industry.
From showcasing your products to providing online ordering options, our team can create a custom website that meets your specific needs. Contact us today for a free marketing session and let us help you take your cigar shop to the next level.
